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The study was carried out to evaluate influence of social and educational factors on uptake of improved production technologies in avocado smallholder farming. The study was done in Kisii and Nyamira counties region, Kenya.The general objective is to improve avocado production. The specific objective is to assess influence of farmer’s social factors; gender roles, age and level of formal education on upake of improved production technologies in Avocado smallholder farming. Low avocado production in the study region is attributed to low uptake of improved production technologies by small scale farmers, among other factors. The study hypothesised that the low uptake could be due to chance and there is no significant influence of the farmer’s social factors; gender roles,age and level of formal education on the uptake hence the study. Descriptive survey research design was used.Stratified and purposive sampling procedures and Morgan’s table of sample size determination were applied in obtaining respondents. There was one sub county purposively sampled from each of the 4 agroecological zones in the region.Thus from 4 sub counties with 1,211 house holds, a sample of 291 respondents was accessed using Morgan’s table. Reliable structured questionnaires with Cronbach Alpha, α=0.724 were used to collect field data from 291 small scale avocado farmers.The data was analysed using statistical package for social sciences (SPSS) computer software. Descriptive, analysis of variance, least significant difference and regression outputs were obtained. Results show that where male farmers control family resources more than females, influence of the gender roles has more significant mean difference and positive correlation with uptake of avocado improved production technologies hence better for the uptake. Although influence of farmer’s age of over 70 years has more significant difference on uptake of the technologies, their correlation is not significant. Thus, farmers’ uptake of the technologies non-significantly decreases with both decrease and increase in age. Influence of farmer’s secondary level of formal education has more significant difference and positive correlation on uptake of avocado improved production technologies hence better for the uptake. Gender inclusivity should be encouraged and there is room for offering extension services even to the aged farmers involved in production of improved production technologies such as avocado. Secondary level of formal education should be prioritized for the citicenry for increased uptake of avocado improved production technologies.
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