The research aims to determine the opinions of teacher candidates regarding the media's influence on values education. The research was carried out within the structure of a case study which is one of the qualitative research methods. The research study group is composed of 64 teacher candidates studying at the Faculty of Education at Atatürk University, Primary Education Department, Classroom Education Branch. A descriptive analysis technique was used to analyze the data. As a result of interviews with the teacher candidates, it was concluded that the media has a negative and positive impact on values and it is essential to have value-oriented programs, media surveillance, representing a model, and introducing our regions when providing values education through the media. Television and the internet are the most effective media tools to express values and it is crucial to raise awareness and being selective for media to have a positive effect on value achievement. The recommendations for media strategies in value transfer may be realized by raising awareness, paying attention to the social structure, being impartial, applying surveillance, having shows for children, and adapting to the change.