THE EFFECT OF QUALITY OF FACULTY LIFE ON STUDENT LOYALTY
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Abstract
The purpose of this research is to determine the effect of faculty life quality on student loyalty according to student perceptions. The study was designed in a descriptive relational survey model. The sample of the research consists of 342 undergraduate students studying at Kütahya Dumlupınar University, Faculty of Education in the 2021-2022 academic year. In the study “Quality of faculty life scale” and “Student loyalty scale” were used. In the study, it was found that students' perceptions of the quality of faculty life and student loyalty levels were high. The study revealed a highly positive and significant relationship between the quality of faculty life and student loyalty. In addition, it has been determined that the quality of faculty life is an important predictor of student loyalty. Universities and the Council of Higher Education (CoHE) can periodically measure the perceptions of university students regarding the quality of faculty life and their loyalty, and by evaluating the results they carry out necessary improvement studies.
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